Alfredsson Retirement Products.

This is a project where I worked directly with the Ottawa Senators of the National Hockey League to create a product line to celebrate the retirement of Daniel Alfredsson's jersey number.

"Career snapshots" frame

Below are online advertisements for this particular design that ran on the team website and twitter page

"Goal in motion" Frame

"Jersey Evolution" Frame

Below are screen shots of digital advertisements on both the teams twitter page and official website.

Below is the ordering pamphlet that was put on every seat at the arena.

Below are additional 16x20 inch wooden plaques that were sold in the team store and on the team website.

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